AI Insights · Timothy · July 2021
Top 5 Film & Television iOS Apps in the US for Q2 2021
Explore the performance of the top 5 film and television apps on the iOS platform in the United States during the second quarter of 2021, including insights into their weekly downloads, revenue, and active users.
In the second quarter of 2021, the top five film and television apps on the iOS platform in the United States demonstrated notable performance in terms of downloads, revenue, and active users. Here is a detailed look at each app's metrics during this period, based on data from Sensor Tower.
HBO Max: Stream TV & Movies
Throughout Q2 2021, weekly revenue for HBO Max varied significantly, peaking at around $5.9M in the last week of March and experiencing a low of approximately $3.5M in mid-April. Weekly downloads saw a notable decrease from 1.3M in late March to about 341K by the end of June. Active users remained relatively stable, fluctuating between 3.4M and 4.2M throughout the quarter.
Disney+
Disney+ experienced a steady weekly revenue range, starting at $3.4M and peaking at nearly $5M in mid-April and late May. Downloads showed consistent growth, beginning at 369K at the start of the quarter and reaching up to 526K by mid-June. Active user numbers increased from 5.8M to around 6.8M, with a peak of 6.9M in the third week of June.
Hulu: Stream TV shows & movies
Hulu maintained a stable weekly revenue, fluctuating between $2.4M and $2.9M. Weekly downloads hovered around 300K to 380K, with a slight dip in early May and a recovery to 321K by the end of June. Active users showed minor fluctuations, remaining around 12M to 12.6M throughout the quarter.
Netflix
Netflix's weekly revenue remained consistent, ranging from $2M to $2.2M. Download numbers were steady, starting at 497K in late March and slightly decreasing to 460K by the end of June. Active users remained robust, fluctuating between 18.5M and 19.9M, with a peak in the last week of June.
Crunchyroll
Crunchyroll saw its weekly revenue grow from $980K at the end of March to approximately $1.5M by mid-June. Downloads started at 114K in late March and stabilized around 84K to 85K towards the end of the quarter. Active users fluctuated, beginning at 2M and ending at about 1.7M, with a slight increase in the final weeks of June.
These insights into the performance of the top film and television apps on iOS in the United States during Q2 2021 illustrate the dynamic nature of the streaming market. For more detailed data and further insights, visit Sensor Tower.